Solutions

Phygital Events

What are Phygital Events?

A phygital event - combining the words physical and digital - is an interactive virtual space that removes geographical and time barriers. It makes it possible to recreate entire events, pavilions, and exhibition stands in 3D, accessible from any device and anywhere in the world.

It is a new way to communicate, deliver training, and build business relationships while reducing the environmental impact associated with physical travel and promoting social and intercultural inclusion.

Benefits of a virtual event

Immersive and intuitive

Users can navigate the event with ease, discovering interactive content that increases engagement, visit duration, and the overall effectiveness of the experience.

Sustainability and inclusion

Reduce your carbon footprint by eliminating international travel. Anyone, wherever they are, can actively participate in the event, ensuring maximum accessibility and removing distance barriers.

Flexibility

All our virtual worlds can be adapted both for product presentations and business networking, as well as educational pathways, scientific outreach, and school training.

Lead generation

Exhibitors can connect directly with visitors, exchange contact details, schedule meetings through an integrated calendar, and monitor audience interest in real time.

Live and on-demand spaces

Seminars, webinars, and refresher courses can be streamed live, with materials remaining available to users after the event has ended.

      Attention
      Scalability
      Search Continued
      Economic Sustainability
      Effectiveness
      Visibility
      Digital Transition
      Collaboration

      
      Attention
      Scalability
      Search Continued
      Economic Sustainability
      Effectiveness
      Visibility
      Digital Transition
      Collaboration
    

      Efficiency
      Innovation
      Environmental Sustainability
      Customization
      Universal Accessibility
      Visibility
      Ethics
      Formations

      
      Efficiency
      Innovation
      Environmental Sustainability
      Customization
      Universal Accessibility
      Visibility
      Ethics
      Formations
    

Areas of application

Which sectors benefit from it?

The versatility of Fair and Expo platforms makes phygital events an ideal solution for a range of operational contexts:

•Industry and B2B trade fairs
•Large events and exhibitions
•School open days and campuses
•Product launches and corporate showrooms

Design your next event in the future

Remove distance barriers, impress your visitors, and create genuine connections in a borderless virtual space.

FAQ

Frequently asked questions

How do users interact with exhibitors during the event?

Users have access to immediate, built-in contact tools. They can download company brochures with a click, book an appointment directly in an exhibitor’s calendar, use live chat or video-call systems, and access the “digital shopper,” an assistant that helps them find commercial information within the virtual stand.

What technical requirements do visitors need to participate?

No special requirements are needed. Events are designed to be accessed directly through a standard web browser on a PC, smartphone, or tablet, without downloading external programs or applications. The interface is built to be smooth, intuitive, and inclusive, including for users with limited digital experience.

What exactly does “phygital experience” mean, and how are the physical and digital worlds connected?

A phygital event is a true integration of both worlds. It means that people attending in person and remotely can interact, share content, and experience the event at the same time. For example, a visitor at home can explore a 3D3D3D stand and speak with an exhibitor who is physically present at the trade fair; meanwhile, an on-site visitor can use a smartphone to interact with digital elements - such as interactive catalogues or gamification systems - projected into the physical space, creating one large interconnected community.